DIMPSY’S DINER

Photo of three printed menus from Dimpsy's Diner, featuring drinks, burgers, hotdogs, churros, sundaes, and other food options, set against a green background.

TARGET AUDIENCE
VEGAN AND vegetarian diners, couples, families, dates, takeaway, in house dining, retro lovers

Close-up of an orange T-shirt with white text that reads 'Dimpsy's Diner' and small star icons.

BRAND MESSAGE:
mid century inspired vegan diner serving burgers, milkshakes, loaded fries, pancakes and more all in a vintage inspired diner complete with jukebox and classic memorabilia

A menu on a clipboard, a burger on a wooden plate, sliced red onion, red chili peppers, and a small bowl of ketchup on a gray table.
Table setting at a restaurant with utensils, salt and pepper shakers, a condiment holder, and a summer drinks menu, with a booth and Route 66 sign visible in the background.

colour palette

main colour hot orange, pink, mustard, navy blue, muted vintage inspired tones

A person in a white shirt holding a glass coffee pot and a white mug, with the text 'VIEW OUR NEW Menu Now!' overlaid, and the episode number 121 displayed at the top right and bottom left corners, set in a kitchen or cafe setting.

services undertaken and delivered

social media, full brand, logo design, menu design, print and digital design, shop fitting design, product design, website design, uniform design

BRAND PERSONALITY
CLASSIC, vintage, retro, funky, clean, bold, colourful, fun

Close-up of the Statue of Liberty against a yellow background, showing her face, crown, and raised right arm holding a tablet, with her left arm slightly visible.